-phiten- What's Newhttp://www.phiten.com/english/-phiten- What's Newhttp://www.phiten.com/english/new/detail.aspx?NewsID=9235th anniversary of Phiten<img width="900" border="0" alt="Phiten keeps challenging as your Body Care Company." src="http://www.phiten.com/english/news/180601/img01.jpg"><br /><br /><br />Phiten celebrates its 35th anniversary since the foundation on October 4th this year. I would like to express my sincere thankfulness <br />for your loyal patronage. This milestone has been achieved by everybody's contribution as valuable customers and partners.<br /><br />Since its foundation, we have been committed to our original research and development with great passion beyond existing framework. <br />Nowadays, we are very pleased to provide and share our Body Care method to a great number of customers.<br /><br />At the opportunity of lecture and seminar conducted as my lifework for long years, I have had chances to meet customers who listen intently, <br />take memos trying not miss a word, or express their gratitude with tears. It's my sheer pleasure to realize their expectations <br />to Phiten products and to be motivated to create better products by listening to their voice directly. <br />We keep doing our best continuously for customers to be surprised and impressed, and to experience joy and high value through our products. <br /><br />Phiten, your Body Care Company, keeps challenging to contribute everybody to build healthy body unstoppable to dream. <br /><br /><div align="left"><br />Yoshihiro Hirata<br />President<br />Phiten Co., Ltd.<br /></div>Fri, 01 Jun 2018 00:00:00 +0900http://www.phiten.com/english/new/detail.aspx?NewsID=91A launch of a new model from SOCKING series, “RACER”.These socks were developed with the specialist of running,<br />especially for those who aim to run faster.<br /><br />Push your limit!<br /><br /><img width="666" border="0" alt="SHIATSU BODY PILLOW" src="http://www.phiten.com/english/news/180306/img01.jpg"><br /><br />Wed, 07 Mar 2018 00:00:00 +0900http://www.phiten.com/english/new/detail.aspx?NewsID=90“Feel Phiten”movieCheck out our exciting, newly released video that captures the products in a fresh new look!<br />Feel the power of Phiten’s essential products!!<br /><br /><iframe width="560" height="315" src="https://www.youtube.com/embed/cY79AHtJIH0" frameborder="0" gesture="media" allow="encrypted-media" allowfullscreen></iframe><br />Mon, 18 Dec 2017 00:00:00 +0900http://www.phiten.com/english/new/detail.aspx?NewsID=89New Item / PHITEN STAR SERIES SHIATSU BODY PILLOWA new product "PHITEN STAR SERIES SHIATSU BODY PILLOW" has just been launched in Japan at the end of October 2017. <br /><br />You can sleep like a bear if you use this unique shaped body pillow!!!<br /><br />Please have a look at following artwork.<br /><br /><img width="900" border="0" alt="SHIATSU BODY PILLOW" src="http://www.phiten.com/english/news/171117/img01.jpg"><br />Mon, 20 Nov 2017 00:00:00 +0900http://www.phiten.com/english/new/detail.aspx?NewsID=87PHINYANS - Overseas debut in Singapore!PHINYANS, our official characters, made their first overseas debut in Singapore!<br />They joined PHITEN Singapore’s event in Takashimaya Singapore store from 20th to 22nd October.<br /><br />PHINYANS are the hero to help you enjoy your daytime activity <br />and support your sleep with PHITEN’s unique AQUA METAL technology.<br /><br /><img width="536" border="0" alt="Phinyans singapore debut" src="http://www.phiten.com/english/news/171106/img01.jpg"><br /><br />It was so fun and exciting that we could see a crowd and meet a lot of families during the event.<br />We thank all customers, Takashimaya Singapore and team PHITEN Singapore for all of your support!<br /><br /><img width="820" border="0" alt="Phinyans singapore debut" src="http://www.phiten.com/english/news/171106/img02.jpg"><br /><br />The next PHINYANS’ appearance might be in your country…<br />So Goodbye for now!<br />Mon, 06 Nov 2017 00:00:00 +0900http://www.phiten.com/english/new/detail.aspx?NewsID=86【Phiten Korea】Phiten shop reopened after renovationPhiten Gangnam Shop, which has been supporting the health of local customers for 15 years since the company establishment in Korea, was just reopened on Aug 1 after renovation together with a new office on the 2nd floor..<br /><br />Address: 1F, 124, Dogok-ro, Gangnam-gu, Seoul, Korea 06259<br /><br /><img width="820" border="0" alt="Phiten Korea" src="http://www.phiten.com/english/news/170810/img01.jpg"><br /><br /><img width="820" border="0" alt="Phiten Korea" src="http://www.phiten.com/english/news/170810/img02.jpg"><br /><br /><img width="396" border="0" alt="Phiten Korea" src="http://www.phiten.com/english/news/170810/img03.jpg">Thu, 17 Aug 2017 12:00:00 +0900http://www.phiten.com/english/new/detail.aspx?NewsID=85ISPO SHANGHAI 2017Phiten China had an exhibition booth begin of July at ISPO Shanghai 2017, one of the world’s most leading platforms of the sport business. <br /><br /><img width="399" border="0" alt="ISPO Shanghai" src="http://www.phiten.com/english/news/170720/img03.jpg"><br /><br />The booth featured products including X30 Sport tapes and supporter series, product ranges highly appreciated by athletes and sport lovers worldwide.<br /><br /><img width="820" border="0" alt="ISPO Shanghai" src="http://www.phiten.com/english/news/170720/img04.jpg"><br />Fri, 21 Jul 2017 00:00:00 +0900http://www.phiten.com/english/new/detail.aspx?NewsID=84Overseas-only product / PHITEN LUMBAR SUPPORT CUSHION FOR DRIVINGPHITEN LUMBAR SUPPORT CUSHION is overseas-only product, which was first introduced at International Distributor's meeting last year.<br /><br /><img width="550" border="0" alt="PHITEN LUMBAR SUPPORT CUSHION" src="http://www.phiten.com/english/news/170720/img02.jpg"><br /><br />Let us briefly introduce the features of this item.<br /><br />1. With silicone projections to stimulate the back gently, this support cushion is easy to set either the backrest of seat or your trunk<br /><br />2. Just a small help of Phiten power on the back will relieve fatigue during driving. <br /><br /><img width="820" border="0" alt="PHITEN LUMBAR SUPPORT CUSHION" src="http://www.phiten.com/english/news/170720/img01.jpg"><br /><br /><br />We highly appreciate your precious opinions upon usage. <br /><br />We would like to continue launching overseas-only original products.<br />Thu, 20 Jul 2017 00:00:00 +0900http://www.phiten.com/english/new/detail.aspx?NewsID=83PHITEN UPG web site renewal!We have completed the renewal of our UPG web site!<br />Please search the word "PHITEN UPG" on internet and visit our new page.<br /><br /><br /><img width="770" border="0" alt="ULTIMATE PERFORMANCE GEAR (UPG) English Site" src="http://www.phiten.com/english/news/170612/img01.jpg"><br /><br /><br /><br />The link will be also posted on the top page of this web site in near future.<br /><br />Our superior items will upgrade your lifestyle...check it out!<br /><br /><br /><br />URL: <a href="http://phiten-upg.com/english/concept/" target="_blank">http://phiten-upg.com/english/concept/</a><br />Mon, 12 Jun 2017 00:00:00 +0900http://www.phiten.com/english/new/detail.aspx?NewsID=82New Item / PHITEN RAKUWA NECKLACE WIRE MODEL AIRWe would like to introduce our latest product to you. <br /><br /><br />A launch of the lightest-weighted wire necklace.<br /><br /><br />The product is designed for making your neck area lighter and looking smarter.Tue, 02 May 2017 00:00:00 +0900